Create a Newsletter

A newsletter is a powerful tool. It is a direct link to your audience. Its an invite from them to start talking to them and providing valuable content. If you are a business owner, freelancer, consultant, or anything else, having a newsletter should be in your wheelhouse.

Create a newsletter by first planning what type of audience you are planning to have with your newsletter. The easiest start is to look at your industry and become someone who keeps that audience up to date with news, events, or information. You are the expert here even if you don’t feel like you are. Get rid of that impostor syndrome because you’re already kicking butt and taking names!

Take it one step at a time and you’ll be able to grow your audience to impressive numbers.

Opt-In

Worry about the platform and tool that you’re going to use to manage the newsletter later. Plan on what you’re going to be giving away in exchange for that potential customer/clients email address. You’re building a small community around your idea or product, so give something away that is related.

The Opt-In item is something that the client may already be looking for and is little to no cost for you. A brochure, booklet, how-to guide, checklist; these are all great opt-in items that you can give away in exchange for that email address. You just need to make sure that the item is related to the newsletter.

Frequency

Try for once a month for your release dates. That’s only 12 emails that you’re sending out to your audience. Slowly build your frequency to hit about once a week. That’s only 52 emails a year that is going out to your audience. Once a month is great, but if you can do once a week, you’re doing better.

Quality vs Quantity

Quality is what is going to compel the audience member to stay with you and consume your content. Don’t just churn out content just because you need to hit those numbers. Strategically plan and think of the reasons you’re sending out these emails.

Over time, your audience is going to help guide you into what type of content you’re going to be sending out.

Part of sending out quality is that you’re going to retain those quality clients/customers. You are striving for people who interact with you and your content, repeat readers, and potential customers.

It’s better to have 5 people on your list that interact with you versus 100 people that don’t even open your newsletter.

Content

Content can come from anywhere and anything. You are already the expert in your field and industry enough that you can talk about it. If you’re still stuck on where to find content, check out these two suggested places:

• Feedly.com – A multi-website scrapper that brings content to you into a single dashboard. You’re able to group and organize multiple website feeds into different “buckets”. From there, you can create numerous newsletter content sources or research. The best part is that the free version lets you add a metric ton of sites before you need to upgrade.

• Reddit.com – Reddit is a very popular website that consolidates a lot of content into a single site. You can easily get lost within the different sub-reddits and discussions happening every day. In a nutshell, Reddit is a forum where you can participate or read discussions based on a wide range of topics. Perfect for inspiration or content for your newsletter.

Tools to Use

Mailchimp [affiliate link] – Mailchimp is a free newsletter platform that lets you simply and easily send out your content. Mailchimp manages your contact list, your content, your scheduling, and a lot of the automated processes behind the scenes as well.

The delivery system allows me to queue up a few newsletters to go out in the future. I can also create rules around the newsletters that just went out, such as “if noone opens this, send a reminder”. The automation is very impressive and perfect for what most people need. It helps keeps clients and customers engaged in you and your content.

With Mailchimp, you can also create templates for each newsletter that you’re about to send out, so you’re not rebuilding each newsletter from scratch. A template is going to save you a lot of time and helps make your messages consistent.

Drip – Drip is the next level when it comes to newsletters. When you need something that allows you to take control over every aspect of your contact list, newsletter, and content, this is where Drip works best.

Drip works best for ecommerce and situations where you want to keep clients/customers coming back to your site and shop. Mailchimp does this as well, but in my opinion, Drip does that a lot better.

Prices for Drip start at $50/month, but their feature list well makes up for that price. The performance for what you’re getting, Drip is an impressive tool that lets you take minute control over your communication to your audience.

Conclusion

Create a newsletter to have a direct connection with your clients and customers. Starting one begins with planning what type of audience you are speaking to. Work on that Opt-In piece to trade for an email address. Work on the frequency of how often you will send out an email, but shoot for at least 12 to begin with. Then look at what platform you are going to be using to send those newsletters out with.

Once you get going with a newsletter, you’ll find your rhythm and voice and you’ll notice the signups going up.

The post FHS 39 Newsletter appeared first on The Freelancer Head Start.

Malika Bowling is a digital marketer and the Editor of Roamilicious. She’s the author of Culinary Atlanta: Guide to the Best Restaurants, Markets, Breweries and More! and Food Blogging 101. She has been featured on HGTV, Chowhound, Playboy, TravelGirl and has been a contributing writer to USA Today. Malika has also served as a judge at various culinary competitions and food festivals, including Taste of Atlanta. She is also co-founder of the Association of  Bloggers.

Follow them @Roamilicious on Facebook, Twitter, Instagram, and Pinterest for behind the scenes content. And don’t forget to subscribe to their newsletter and never miss a contest, giveaway or the latest must visit restaurant!

Website: https://roamilicious.com/
Association of Bloggers: https://associationofbloggers.com/
Instagram: https://www.instagram.com/Roamilicious/
Twitter: https://twitter.com/Roamilicious
Twitter: https://twitter.com/MalikaBowling
Facebook: https://www.facebook.com/Roamilicious

Malika is a published author, runs a lifestyle blog, and the co-founder for the Association of Bloggers. We talked about what it takes to create and run a food, travel, and lifestyle blog. Her insight into the world of media management, blogging, and PR is very impressive and it shows in how she manages her blogs.

When you’re starting your blog, focus on the “WHAT” rather than the “HOW”. Shut down that ‘analysis paralysis’ …

Here are a few points of what we talked about:

• Malika started about 10 years ago after being laid off from her job in marketing. From there, she started writing a blog.
• She started out as “date nights” and slowly morphed into reviews and photos and a lifestyle blog
• She wanted to help manage others social media and newsletters and evolved into blogging as a business
• Social media is primarily used to drive traffic to her blogs. From there, she get clients, companies, brands, etc to partner with her
• Recently changed to include travel about a year ago. Immediate feedback from locations who wanted to partner with her
• Her books!
• You grow your equipment with your business, flowers, etc
• Include multiple multi-media content into your blog
• Analytics to test and respond
• Instagram TV (IG TV) strategy for your brand. Vertical for IG TV and landscape for YouTube
• Business vs Hobby
  • Market yourself. You have to put in that effort
  • If people are included in post, use back-links, mention in post, and send a request to
  • Media kit (canva.com for inspiration or resources)
  • Consistency
• Advertisements, Affiliates, and Traffic help you build your revenues
• Influence Network helps bring traffic to you and partner with brands (https://associationofbloggers.com/)
  • PERFECT turnkey solution to match influencers with brands
• ‘Exposure Bucks’
• Association of Bloggers
  • Any level of bloggers can join the association
  • You are now part of a network that will partner you with brands
  • Exclusive resources for bloggers include help building a profile, private support group, and coaching sessions
• Is this a business or a hobby? If you want a business, treat it like a business!!
  • If you’re looking to make money, you need to invest time, energy, and money into your blog
  • You will grow there where you need to start spending money in investing in yourself
• Planning and scheduling is important!
• Be consistent with your lifestyle blog content and release!
• There is a lot of work when it comes to growing and building a blog. Partner up with other blogs and people to get help.
• Work on documenting your processes. You will grow and having things written down will be your blueprint on how to run your business
  • Helps you focus on your lifestyle blog rather than getting down in the weeds
• Tools Malika uses
  • SEM Rush – Used for Keyword advanced research and related keywords ($100/month)
  • Keywords Everywhere – Basic keyword research (Chrome extension)
  • Google Trends – Helps you find trends with relational keywords
  • Yoast SEO – WordPress blog audit for SEO (Free)
• Content with Accessibility – 2 birds with one stone that can help with SEO tactics
• Use analytics to help guide you
• Social Media Tools:
  • Hootsuite – Schedule you social media posts
  • Missing Lettrs – Pulls in content, images, and information from your existing post and creates a drip campaign on social media
  • Post Planner – Used for topic research and find content
  • IfThisThenThat – Automate your life!
• Schedules on posting content should be consistent, but you don’t have to always hit exact dates
• Be mindful of the content that you create and use. You’re content is a reflection of you and your work
• Work on your craft and don’t be afraid to approach brands you want to work with
• Weave the product into a story revolving around you
• Grow and build your network by interacting and being involved
• Focus on the social media accounts that you are more comfortable with
• People want to know what is behind the blog – People want buy from a person and not a company
• Start a newsletter and use free giveaways to entice signups – Direct funnel to your audience
• Go to events and build connections
  • Meetup.com to find like-minded people and groups
• Common mistakes when blogging 
• Crafting your message 
• Favorite places to visit (so far) 
• Income from blogging? 
• Any other topic you’d like to talk about

Quick Picks

Malika

• SnapSeed.com app lets you edit images on your phone to give your images a polished look
• Perspective change options, update color scale, make colors pop!

Marion

• Goodreads.com Book Challenge
• Goodreads is a digital library of what you’ve read or want to read. Get recommendations from other people and can connect to your Amazon.com and Audible.com accounts

The post FHS 38 Lifestyle Blogs ft Malika Bowling appeared first on The Freelancer Head Start.

Chef Jack – Digital Marketing Consultant

Chef Jack wants to provide you with the best choices in food.  Whether you are seeking personal chef services, cooking classes, full-service catering of events, or connecting with masterminds over an amazing dinner, Chef Jack ATL is ready to meet all your food and catering needs. You can follow his delicious posts on Instagram.

Website: http://chefjackatl.com
Instagram: https://www.instagram.com/mastermind_dinners_atlanta (@Mastermind_Dinnners_Atlanta)

As a guest at the table you will be sharing and exchanging with other pros about what’s working, what’s not, and how to improve your business.  While working towards the next level of your business, you will be dining on a custom-made, gourmet dinner prepared on-site by the award-winning Chef Jack.​

Prepare to be inspired, motivated and encouraged on your entrepreneurial voyage with the support and advice of people who are in the same lane as you.

Mastermind Dinners Atlanta are invitation only events.  The best way to be offered an invitation is to register with the Guest List and learn when and where dinners are being conducted, and who the host/moderator is.  Some dinners have themes to be of the most benefit to certain business niches.  By filling out the short Guest questionnaire on ChefJack.com you can receive a special invitation to a themed dinner matching your profile.

Check out more about the Mastermind Dinners here: https://www.chefjackatl.com/mastermind-dinners

Here are a few points that we talked about:

• Unique foods served by Chef Jack
• What is a Mastermind Group (Also what is a Mastermind Dinner)
• Social lubricant
• Involvement increases at Mastermind Dinners helps make your groups more related
• Elements of the foods spur different conversations
• History of the Mastermind Groups
  • Junto Group with Benjamin Franklin in Philly
  • Napoleon Hill of the 1920’s
• Where to meet people
• Partnerships formed with 2 people who had parts-of-skills
• Strategies and importance of networking
• Group is more intimate and encourages discussion
  • ex. A woman spoke up about a great ideas, but execution needed help. Group stepped up and guided her idea to get started.
• Diverse groups bring diverse ideas
• Every problem that you’ve got, more than likely someone has already solved it
• 12 People maximum helps get the conversation flowing and a good pace
  • Effective sizes is about 8-10 people
• Tries to match groups together if possible
• Its OK to share, there are millions of people and ideas out there already

Quick Picks

Chef Jack

• Jason Gaignard – ‘Mastermind Dinners’

Check it out on Amazon. Click Here!

Marion

• Chick-Fil-A Sandwich recipe
• Diary Queen ice cream
• Wendy’s Chocolate Ice Cream

The post FHS 35 The Power of Mastermind Dinners ft Chef Jack appeared first on The Freelancer Head Start.

Bobby Kircher – Digital Marketing Consultant

Bobby Kircher runs Papaya Internet, a digital marketing consultant that helps individuals and small business grow their business online. He has over 15 years of SEO experience, 10 of which include using WordPress! When he’s not figuring out Google, he’s collecting records, hitting the gym, and performing improv around Atlanta. You can find him at https://papayainternet.com and on most social media with the handle @bobbykircher

Website: http://papayainternet.com
Twitter: https://twitter.com/BobbyKircher @BobbyKircher

Here are a few points that we talked about:

• What is SEO
• What are some basic mistakes people make
• Strategies for SEO
• How effective would auto-playing ads be?
• Difference between mobile vs desktop vs applications
• Tracking usage in a an app
• Basic SEO strategies

Quick Picks

Bobby

• WordPress Community
  • TONS of WordPress meetups around the area in Atlanta and across many other cities
  • Very helpful and open to new commers
  • Diverse skill sets and levels of expertise

Marion

• Orlando, Fl
  • OMG so much stuff to do besides Disney/Universal Studios
  • Great for families of all ages
  • Beach is 1.25hrs either east or west

The post FHS 33 Optimizing WordPress for SEO ft Bobby Kircher appeared first on The Freelancer Head Start.

How many times have you thought of an idea and said to yourself “I need to start a business around this!”? But you start and stop, sit and stew, or just do nothing. A lot of time we focus on how we are going to execute the idea rather that WHAT the idea is. Or if its even a valid one.

It’s very easy to get caught up in the weeds of how you plan on implementing your idea. Where you’re going to sell. What website you need to make. What the logo is going to look like.

But you’re more than likely forgetting a key step: Is this something that people are willing to pay for?

Your Baby

You need to sit down and specify who you’re wanting to sell to. Specifically, your goal is to finish this sentence:

“Oh, me? I help __________ to __(single group of people)__ which saves them a lot of time and money.”

if you’re doing services or  

“I sell __________ to _(single group of people)_.”

If you’re selling products

You’re then going to fill in the blank of one thing you do to a single group of people that helps them save time and money.

As a business owner, you’re going to need clients and customers. These are the people who are going to buy your idea from you. There really isn’t any way around it. You can’t operate on zero sales. Who doesn’t like sales?

We need to shift our mindset and take a hard look at our own product and idea and scrutinize it. Are we holding onto that idea or product because its “MY BABY!”? Yes, it’s your idea, but let’s take the time to do a little research to see if its a valid idea. Don’t be shy to modify and adapt. We’re going to do a little Market Research.

Market Research is a tool that will guide you to identifying EXACTLY who is willing to buy what you’re selling. Market research will help you find that group of people that your product may be interesting to. I generally break market research (finding and researching your customers) into two sub tasks; finding customers and reaching customers.

You’re going to want to do what is called “market research” to help validate your idea

1. Who, specifically, are you going to be facing (niche, market, clients, customers)
2. What is the problem that you’re hearing the most often
3. What are they willing to pay
4. Is it sustainable
5. Where do they hang out

I talk with Patrick Selby about how he focused on the “What” with a few pointers and what he learned from his mistakes. Check out FHS 19: http://freelancerheadstart.com/fhs-19-market-research-building-product/

Finding your customers, what their pain-points are, and understanding the value of your services is going to give you that head start that you’re looking for. It’s going to help get you out of that feeling stuck mode.

Finding and researching your customers is a shortcut to having people pay for whatever you’re selling. You’re able to accurately know what your customers and clients are willing to buy.

Finding Customers/Clients

That “group of people” piece from up above is now your identified customers and clients. Now we’re going to start identifying where your market lives.

The main tools that I personally use is Reddit.com, Meetup.com, and LinkedIn.com. This is the first step to finding and researching your customers.

Now that you know where your customers are, you can then start to research what you’re trying to sell them. You want to validate what you THINK they want to buy to what they are REALLY willing to buy. This is the second part of finding and researching your customers.

http://www.Reddit.com

Reddit is a forum style website that has millions of users and thousands of communities. One of these communities are going to be exactly your client base. On Reddit’s homepage in the upper right corner, you can search for what’s called subreddits. These are the specific communities where your clients and customers live. Within a few days or hours of using Reddit, you’re be able to identify at least 3-5 subreddits that focus on your niche. This may be one of the easiest places you’ll use when finding and researching your customers.

http://www.meetup.com

Meetup.com is a site that lists communities that line up with who your customers are. You can even find people who have similar tastes, ideas, or industries. Let’s say you’re that web developer that wants to find non-profit animal shelters. You could search “animal adoption drives” or “animal lovers of Atlanta” to find people who have similar interests. Then you can hone in on where and when they congregate. There are dozens of topics or groups or industries that meet all over the world and the States.

http://www.LinkedIn.com

You can think of LinkedIn as a social network for professionals. You can join specific communities within LinkedIn, connect with similar professionals, or target specific people in specific companies. LinkedIn has a very extensive search option that lets you find almost exactly who you’re looking for. You can pay for their premium level account and open up even more options for finding that specific client or audience.

Don’t be downhearted if you think you’re taking a while finding and researching your customers. What you’re actually doing is refining your niche and zeroing in on your customers and clients. I would honestly spend about 40-60 hours of effort to find and research your customers, and in turn, your product. If you can understand what your audience is thinking, what their pains are, and a way to help, you’re ready to position yourself as the expert!

Set Your Milestones

You may have a vague idea of what you’d like to accomplish with your product or service. And count that as good enough. But, each goal needs a plan, or it’s just a wish.

Once you’ve settled on WHAT you are going to be selling and to WHO, you can then slowly look at the vehicle to make it happen. It should be easier now because you know where your customers live, play, work, etc. You’ve gotten over one of the more difficult parts; now focus on getting your things in the hands of your customers/clients.

Create goals and milestones for yourself that can help you gauge if your idea and delivery methods are working. Don’t be afraid to change course when you realize something isn’t working. Your goals should have a something that is measurable behind it.

Say you want to sell T-shirts to concert attendees to a specific band. With your market research, you should have an idea on where those fans hang out (online, offline, conferences, etc) and you’ll be able to target them. Keep track of the performance of your sales when you sell in person, online, through 3rd party, etc. From those metrics, you’ll be able to refine HOW you are going to sell your products.

Now, this is a basic example but you can essentially track everything about your product and its performance. The HOW part. Eventually, you’ll find out a rhythm to what you’re doing and find that sweet spot.

Don’t forget, each goal needs to have a plan on how you’re going to achieve the goal and what ‘success’ will look like. One method in creating and achieving goals is the S.M.A.R.T. method.   

Focus on WHAT then HOW

Your product or service may go through many revisions before you will find if have an audience. Focusing on getting a product created and delivered before you even know if people will care will lose you a lot of time and money. Focus on the WHAT first; will people actually care about what i am offering?

If you find that the answer is “Yes”, THEN focus on How to deliver.

The post FHS 21 Figuring out the “WHAT” appeared first on The Freelancer Head Start.

Patrick Selby – On Learning Point (Technology Guru)

https://www.onlearningpoint.com/

Twitter: @OnLearningPoint

Patrick loves to kayak when he is not developing innovative technical strategies to integrate technology LMS platforms. Having led large-scale projects such as migrating 20,000 users from Pathlore to SumTotal, as well as numerous installation upgrades, Patrick has an intimate understanding of all that is required to implement a successful LMS. Highly-skilled in Lectora and Captivate course troubleshooting, course setup, UAT testing, reporting and all aspects of a major system migration, Patrick brings expertise, the latest know-how and passion to any development and implementation project.

We’ll be chatting about the process he took to go down the road to building an actual product. He has insight and experience from the “I’ll build it and hope they come” to the actual work he’s put in to validate the idea. Patrick has done the leg work to talk to experts, get feedback, and has learned a lot on his journey. We sit down to chat about the stumbles and successes Patrick has had along the way.

90% of all learning happens outside of the Learning Management System and in places like Sharepoint. Where the training has not been tracked!

Highlights from this episode include

• When did you start working on your idea?
• How did you start to validate
• What type of help did/do you have
• Biggest Lesson learned
• What do you regret
• What would you do again
• Any “ah-ha” moments?

The post FHS 19 Market Research and Building a Product ft. Patrick Selby appeared first on The Freelancer Head Start.

Marketing Your Services with 6 Effective Strategies

I recently read an amazing book that helped me reach a 40% increase in my revenue. Get Clients Now (by C.J. Hayden) has helped me identify a rhythm of marketing and promoting my services. This basic guided outline takes you through the different types of effective marketing strategies.

From MOST Effective to LEAST Effective Marketing Strategies:

1. Direct Contact & Follow Up
2. Networking & Referral Building
3. Public Speaking
4. Writing & Publicity
5. Promotional Events
6. Advertising

Direct Contact & Follow Up

This involves making a person-to-person connection with a prospective client through email, phone call, in person, fax, text message, etc. This tactic can include cold calling, warm calling, and lunch/coffee with potential clients. I touch on a few steps that I’ve done personally to land some of my first clients as well as some of my most lucrative clients.

Have a strategy created of when and how frequent you will followup with potential clients. Keep them thinking about you and they’ll remember you when their project is ready to move forward.

Create a mailing list of your customers/clients and keep them updated with a monthly newsletter. This will help top-off their memory of your services and will greatly increase the opportunity to work with them. By having that mailing list option on your website, you are inviting people to raise their hand and directly tell you that they are willing to listen to what you have to say and potentially buy. Win-Win for you!

• Mailchimp.com – Free for first 2,000 subscribers
  • Mailchimp is my go-to email marketing tool. They have some slick automation, triggers, and feedback loops to let you know what’s working and what isn’t. You can use the free version for a long time before you need to bump up to their $10/month version. Create your newsletter with ease with Mailchimp.

Networking & Referral Building

Meeting people face to face at networking events is just a drop in the bucket for this strategy. Building a list of contacts that you can tap into for referrals, clients, resources, ideas, or information should be the goal of networking.

My strategy for networking events is to just go and meet people. I rarely use a sales pitch or push a product. 99% of the time, what I can do for clients comes up organically in a conversation. When was the last time you enjoyed talking to someone who was just trying to sell you something……..?

• Meetup.com – Free
  • Meetup is going to be your go-to to find events to attend. Meetup lets you find link-minded people or categories that matches your audience. You can search based on a product, idea, or other categories. If you can’t find groups that meet your criteria, why not create your own group of common interests and goals?

• Eventbrite.com – Free
  • Eventbrite is where you can find events and conferences all over the US. They can even be online. You can search based on categories or for a specific event. Eventbrite is perfect for grabbing those tickets to the conference or event you want to start networking.

Public Speaking

Positioning yourself as a expert to your potential clients can start from public speaking. Public speaking will help you become more memorable and noticeable than if you were in the crowd. Find already established groups and participate on any level. Whether it be a M.C., sitting on a panel, making a presentation, or just facilitating classes, you will be viewed as the expert more often than not.

Community colleges, local meetup groups, or small events are perfect to start your speaking engagements.

Writing & Publicity

Writing about your expertise can also be a powerful marketing strategy by gaining visibility and credibility among your peers and potential clients. Start small through social media, blogs, or your own website. Reach out to other blogs as guest writers can quickly lead you to more and more opportunities to show that you’re an expert.

My choice of marketing, at the moment, is writing. I have a blog, newsletter, and other publications that I contribute to. I also frequent forums and chat rooms to help position myself as a SharePoint and WordPress expert.

• Buffer.com
  • Buffer is a must-have in my wheelhouse of marketing tools. Buffer allows me to schedule and manage social media posts across my profiles. You get 4 social media accounts for free (LinkedIn, Google+, Twitter, and Facebook). Pintrest and Instagram are paid features that require a monthly subscription. You can pre-schedule my social media posts to go out at specific intervals during the day. This allows me to easily create a posting schedule where I don’t have to physically sit in front of a computer.
• Medium.com
  • Medium is a popular blog/website that hosts thousands of articles for millions of visitors. The content is usually very polished and informative. The potential of you reaching thousands of people is pretty great and they allow almost everyone to contribute to the site. Create an account and stalk a few popular posts to learn the ‘rhythm’ of Medium to get a sense of reaching a bigger audience.

Promotional Events

Creating an event such as a trade show, fundraiser, or a conference can put you in direct contact with potential clients and bring the audience to YOU. This also holds true with participating in an existing event by owning/renting a booth. Cost is very real on both end at with this strategy: participating in an event or creating an event can be a very expensive cost per head experience.

Advertising

There are generally two different types of advertising: organic and paid.

Organic advertising is essentially word of mouth and low/no-cost advertising. Advertising by talking about and promoting your goods and products on social media or withing your mailing list is an example of organic advertising. This is the lowest cost engagement and can have some of the highest returns. Referrals are very powerful and builds trust.

Paid advertising can help fill your pipeline with paying customers, but they don’t necessarily build trust in your product. Treat advertising as a way to increase your visibility and awareness to potential customers. The trust and eventual sale will come with them interacting with you directly.

• Google AdWords
  • Google is one of the largest advertising companies around. They have reaches into almost any online platform from videos with YouTube, phones, other website, or other online sources. Based on your audience, keywords, and ad type, your cost will fluctuate. I would estimate $200 would help reach almost 5,000 people with a basic ad. Google goes above and beyond to help you target your audience and stretch your $$$.

What works and what doesn’t work?

One strategy that I personally use is to pick 3 marketing strategies that I am comfortable doing and be consistent with them.

• Direct Contact & Follow Up
  • Every business card I take, I take because it serves a purpose. I don’t collect cards just because.
  • I followup within a week of meeting or talking to someone by email that funnel the conversation back to my portfolio if its appropriate
• Networking & Referral Building
  • I am part of the Cobb County Chamber of Commerce
  • I participate in 2 other business to business networking group
  • I am active in various online communities
• Writing & Publicity
  • I have my blog, a newsletter, and various other publications I participate in.
  • All of my publications funnel back to my portfolio site, increases Search Engine (Google, Bing, and Yahoo) ranking, puts a fingerprint on the web

Keeping those sales pipeline filled is the goal of marketing. Pick three marketing strategies that work for you and stick with it for about a month or two. But you’ve got to put in the work to see the results. If you’re not getting the goals that you’ve set for yourself either adjust the goals or adjust your strategies. No one said you couldn’t choose a different strategy.

I was able to gain 40% more clients revenue through various marketing strategies that worked for me. Marketing your services may be different than mine but you will notice an increase in engagement. Your potential customers won’t know what you have to offer if you don’t position yourself in their cross hairs. Marketing your services with various strategies greatly increase ROI and turn around.

The post FHS 7: Marketing Strategies appeared first on The Freelancer Head Start.