Market Research is the task of understanding your customers needs and wants. Finding and researching your customers will hone in on the services and products that you offer to the world. Market research will validate your idea, find people who are buying, and refine your offering. This is one of the MOST important steps in starting a business; without this step, you’re pretty much burning time and money. You’re going to want to almost get to a point where the client says “shut up and take my money!”