Make sure you CAN

When you work for an employer, you usually sign agreements stating that you’ll do X, Y, and Z for that company. One of those agreements may be to
take on side work or projects outside of the scope of your existing day job. Make sure you CAN work on side projects and moonlight by going over your agreements that you signed.

You don’t to put yourself in a position where all your hard work could get you in trouble with your current employer. MOST companies wouldn’t care what you’re doing in your off time. As long as you don’t compete with them.

Do Not Compete

The biggest no-no that you can do when starting to Moonlight is to start competing with your employer. This can land you in a WORLD of trouble.

When you are finding clients, make sure they are not clients you are taking away from your existing employers. You are being paid to be your employer’s resource and they’re not going to be too keen on you taking their clients. Do not work on the clock when you are supposed to be working with your employer. This is basic wage theft and can face jail time…

If you offer the same services that your employer does, then you’re just asking for trouble. Don’t poach or skim work from your main job and take it for yourself. You more than likely signed a non-compete or something stating that you won’t take work from your employer. Your services should compliment or gap-fill what your employer cant do.

Make a Deal with your Employer

If you feel comfortable approaching your employer to work on the side, by all means do it. Pay attention to the workload that your employer is having and offer to offset some of the tasks that are normally going to contractors, consultants, or outside help. You may be able to work after hours as a contractor yourself for the same company.

There is nothing wrong with approaching your employer with a proposal for alterations to your time or your total compensation.

Time – You can ask for more time for yourself to work on your moonlighting jobs. Make a deal with your employer about the number of hours you are working on your main job. Be upfront with them and ask for a few hours a week to work on your own stuff. It doesn’t hurt to request this as part of your compensation package.

Ask to have a few hours to yourself on a Friday in exchange for additional hours during the other days of the week. Ask to have every 3rd Monday off to attend community events. Ask to leave work early on Tuesdays if you can come in earlier on Wednesday because you’ve got a product to deliver. You have the ability to present options to your employer that benefits both parties.

Total Compensation – Your total compensation could be lowered if you negotiate for increase time to work on your own business in exchange. You have the power to ask for the rights to work on client work outside of your regular job if your job doesn’t normally allow it. Propose a lowered compensation package if they waive that limitation.

Work under a Brand vs your Name

If you are feeling iffy about stepping out while you’re also working for someone else, consider working under a brand instead of your real name. Your employer may have a stronger indication that you’re stepping out if you promote under your own name versus a company name.

You will get to a level where you’re needing to promote yourself as the expert in your field and using your company as a front-man/woman may not cut it anymore. Your clients are going to see you as another employee or help instead of the expert who can give them a return on their investment.

Start with working under a company name, then look into promoting work and being seen as the actual expert.

Finding Work

In Episode 2, we chatted about finding and researching potential clients.

http://www.Reddit.com

Reddit is a forum style website that has millions of users and thousands of communities. One of these communities are going to be exactly your client base. On Reddit’s homepage in the upper right corner, you can search for what’s called subreddits. These are the specific communities where your clients and customers live. For example, if you were a web developer who works with non-profit animal shelters, you would want to more than likely search for the ‘animal shelter’ subreddit. Within a few days or hours of using Reddit, you’re be able to identify at least 3-5 subreddits that focus on your niche. This may be one of the easiest places you’ll use when finding and researching your customers.

http://www.meetup.com

Meetup.com is a site that lists communities that line up with who your customers are. You can even find people who have similar tastes, ideas, or industries. Let’s say you’re that web developer that wants to find non-profit animal shelters. You could search “animal adoption drives” or “animal lovers of Atlanta” to find people who have similar interests. Then you can hone in on where and when they congregate. There are dozens of topics or groups or industries that meet all over the world and the States.

http://www.LinkedIn.com

You can think of LinkedIn as a social network for professionals. You can join specific communities within LinkedIn, connect with similar professionals, or target specific people in specific companies. LinkedIn has a very extensive search option that lets you find almost exactly who you’re looking for. You can pay for their premium level account and open up even more options for finding that specific client or audience. 

Other locations where you’re going to find customers include…

• http://www.hunter.io Hunter.io is a researching site that lets you know emails of companies. If you already have a name of someone in a company, you can grab their email address.
• http://www.slack.com – You can join a Slack channel specific to your targeted industry and jump in on the conversation
• https://angel.co/job-collections/remote – A job listing of startup companies looking for help
• Referrals – If you’ve already worked for/with (including professors) someone TELL them that you’d love for them to refer you in the future. Be specific about what type of client you’d like to be referred to.
• Networking Face-to-Face – Go to free trade shows or join an organization that has your target clients. It’s gonna take some practice doing face-to-face conversations, so don’t feel like you’ve failed your first time out.
• Guest Posts – Contact blogs that you follow and offer to guest post. It’s a win-win for both as you get to show what you can do and they get additional content. Finding and researching your customers may become easier after guest posting because they will start coming to you.
• Contact people/organizations/business direct – Use LinkedIn to search for people in a particular field or matches your criteria. Use your local Chamber of Commerce to find companies in your area or demographics. Heck, even looking at Google search results for contact information may work.

When to Make the Switch

Only you can really decide when to make that switch over. A good rule of thumb would be to wait until you have about 3-6 months of your income in a war chest before you step out. Having that safety net can sometimes make a difference in how you pursue and take on work.

Stepping out on your own is a big step and moonlighting is that slow and steady pace that can get you going to 100% self employed. Build up your Rolodex of customers/clients while you’re working for someone. Start small and you’ll grow big!

The post FHS 37 How to Moonlight appeared first on The Freelancer Head Start.

Where to Start

Most freelancers or entrepreneur start off as moonlighters working on side projects. You can transition into a full-time endeavor when you’re ready to take the plunge. “When” is always up to you, but starting a business may not be as hard as you think. Keeping the business running and operating is the real challenge. But we’ll get to that part soon enough. For now, let’s take things one step at a time. No matter what type of business you want to start, you will need these basic 6 steps.

1. Research your customers
2. Register yourself
3. Taxes and finance
4. Get online
5. Marketing
6. Getting help

When you’re just starting out and wondering where to start, your mind is full of tons of ideas that you just want to get out there and hit the ground running. But hold up a minute, we need to start planning this out. We’ll first need to find out who our customers are. We need to research our customers and do what is called “market research”.

1. Who, specifically, are you going to be facing (niche)
2. What is the problem that you’re hearing the most often
3. What are they willing to pay
4. Is it sustainable
5. Where do they hang out

Finding your customers, what their pain-points, and understanding the value of your services is going to give you that head start that you’re looking for.

After you’ve got a grasp on who and where your clients are. You’re ready to make things legal with your state, federal, and the IRS. Register yourself will help keep them off your back so you can make transactions happen without having to worry about Uncle Sam.

I have an interview with a CPA about taxes and registering with the IRS to keep them off your back. Check out FHS 3: http://freelancerheadstart.com/llc-vs-s-corp-and-the-tax-man/

During the registration process, you’re able to also get yourself a bank account. You need to keep your personal and business money separate, so go ahead and take care of that now.

Once you’re good and registered with a shiny new bank account, you can move onto getting an online presence. The world is smaller than you think and getting online will help you reach all corners of the earth. Grab yourself a domain name and host to do it yourself or purchase a pre-made package. A better and ideal way would be to hire a professional to take care of and grow your online presence while you work on your business.

When you’ve got a place to shuffle clients to see what you’re about, online marketing can help you gain even more traction. You’ll be able to focus your sales funnel, track engagement, and carry clients through your pipeline. As a result, you’ll be able to have a steady flow of potential clients.

And finally, when you’re look for where to start, always ask for help. Don’t be shy to talk to people about what your idea is or what your planning on doing. Make friends in your industry, reach out to Meetup groups, engage in forums and blogs, and generally “show up”. You’ll be surprised at how many people are going to be willing to help you through your tough times. The second pair of eyes and ears can bring about a new perspective on what you’re trying to do!

How to Get Clients

Finding and getting clients is one of the most common challenge for freelancers and entrepreneurs. There really isn’t a secret to finding clients, you have to put in some social effort and go where they are! To find clients, you need to have something that someone needs and be willing to pay for it. The easiest way to get a client is to show them how you are going to better that client from where they are now. They are essentially investing in what you have to offer to help them 2x, 10x, or 20x their returns.

In order to get your clients rolling in, you first need to work on your client profile. You need to be able to pick your client type, industry, and budget level out of a lineup. If you don’t know who your target client is, you’ll be shouting into the void hoping someone will stop by. Finish this sentence, then you’ll be ready to begin finding and winning clients

“I help __________ to __(single group of people)__ who have a yearly profit of _____________”

What you’re doing is making it easier for you to combine your services or products with the companies or people out there. Finally you can start using that to start looking for clients with laser focus.

Common places to find clients includes

• Job Boards
• Conferences
• Chatroom
• Face-to-face networking events
• Cold calls
• Cold emails
• Yellow Pages

If you’re like me, you want to maximize your exposure to potential clients and not a huge fan of shaking hands and kissing babies. Well, there are a lot of online sources where you can find GREAT clients and start to work on your sales funnel. Here is a rundown list of where to find clients and jobs online that I’ve used in the past:

1. Authentic Jobs
2. Behance Jobs
3. Craigslist
4. Drupal Jobs
5. LeadPages Jobs
6. Reddit /r/forhire
7. Smashing Jobs
8. Stack Overflow Jobs
9. We Work Remotely
10. WordPress Jobs

Once you’ve identified your niche, your client profile, and potentially where they’re hanging out, you’ll be able to create a proper sales/client funnel. Where to start is becoming more clearer.

Basic Funnel

Here are the steps that you’ll need to do EVERY DAY to keep your pipeline steady. Take at least an hour:

1. Visit each site above and filter to find projects.
   1. Subscribe to RSS feed or email to get listings automatically
2. Bookmark or note at least 5 potential
3. Research each lead
   1. Carefully read the description – understand the goal of the work
   2. Research the contact person and company. Learn their products, competitors, etc.
4. Contact the lead through email
   1. User verbiage that quick, short, and to the point. Don’t come off as sleazy, rude, or know-it-all. Keep it casual.
   2. Include information that you researched
   3. Include a simple call-to-action that lets you know they might be interested
5. Followup with the sent email at least twice, per listing. Once every week.

That’s a basic sales cycle for cold-emails, but it will help get your pipeline steady with potential clients who may need your services. The pattern is similar if you meet people face to face or on the phone. Don’t think you have to stick to one type of client outreach. You can use combinations if you’re comfortable.

Validate an Idea

So you’ve got a big idea or service that you think will change the world, but you don’t know if it will fly or where to start. Do NOT pursue an idea or product unless you have a little glimpse of proof that you wont be wasting time or money. Sometimes the market is not ready, sometimes you may need to tweak something, sometimes you’ll find something WAY better. Validate your ideas or products with market research. A little goes a long way!

Market Research is a technique you can use to validate your idea. Market research also will help you find that group of people that your product may be interesting to. You can break market research (finding and researching your customers) into two sub tasks; finding customers and reaching customers.

You’re going to want to do what is called “market research” to help validate your idea

1. Who, specifically, are you going to be facing (niche, market, clients, customers)
2. What is the problem that you’re hearing the most often
3. What are they willing to pay
4. Is it sustainable
5. Where do they hang out

I talk with Patrick Selby about how he focused on the “What” with a few pointers and what he learned from his mistakes. Check out FHS 19: http://freelancerheadstart.com/fhs-19-market-research-building-product/

Additional Sources

• http://www.reddit.com Sub-Reddits specific to your industry
• https://stackexchange.com/ – A list of communities where people ask specific questions. Perfect for collecting common, popular, and hot problems.
• https://feedly.com/i/welcome – Feedly is an aggregator of websites that funnels everything into a single dashboard. You can subscribe to a bunch of websites that give you up to date content that you can consume in a single location. You will get a better understanding of what is commonly being said across your industry.
• Mailing list – Create or join a mailing list to collectively gather people who will be your potential clients/customers. You can then interact with this gold mine to get ideas or questions answered.
• Conferences/Tradeshows – You can’t beat the ‘heard it from the horse’s mouth’ effect. Hit the pavement and attend shows or conferences that are specific to your niche. You’ll be able to rub elbows with your clients and get a direct quote of what their problems may be.

I would honestly spend about 40-60 hours of effort to find and research your  customers. If you can understand what your audience is thinking, what their pains are, and a way to help, you’re ready to position yourself as the expert!

Running your Business

Running your business day in and day out may be the easier part of being a Freelancer or Entrepreneur. You’ll get into the rhythm of things and do a lot of your processes automatically. You’ll also get to a point where you can use tools to help take care of the lower-hanging fruit for you. Such as your invoicing, email marketing, contacts, client on-boarding, and other task.

The main rule for being self employed: 1/2 your week is finding clients/work and business admin tasks…the other half is active work

Don’t think that you’re going to be up to the ceiling in client work. You have to keep your machine running and clients coming in. You have to make sure the bills are literally paid, your emails are sent, and your plants are watered. This goes outside of physical client work and we sometimes forget that part of working for ourselves.

Plan your day (or week) where you work on your business and yourself. Don’t overestimate the amount of work you’ll need for client work and pace yourself.

Don’t Forget about Yourself

When you start down the road of actually servicing clients and producing contents or widgets, you’ll slowly start to forget to work on yourself. We get caught up in servicing our clients and customers with 100% of our efforts, we don’t think we need the same amount of effort or services for ourselves. We think that since we’re the experts, we don’t need our own help.

Candace Schilling and I chat about ‘minding your own business’ and working on ourselves. Check out FHS 24: http://freelancerheadstart.com/fhs-24-minding-your-own-business-ft-candace-schilling/

When I, myself, was starting out I slowly noticed that I was polishing my clients websites more than myself. I was putting it a lot more effort into their content and website rather than my own….. We’re the experts but sometimes we need to look internally at our business or ourselves to make sure that we’re using our own talents. We sometimes forget that WE are the experts! Don’t forget to turn our own skills on ourselves

Take a Time Out

Leave time in the week and the day for yourself. Unwind and de-compress. Your business is mostly you and its WILL suffer if you overwork yourself. Make it a priority to take an hour a day to do nothing. Have lunch outside of your work area. Go see a movie. Walk in the park. Play a level of your fave video game. Whatever it takes, make sure you pause your work day. Where to start will depend on your personality, but allot time out of your day to take a breath.

Use tools to your advantage

It’s 2018….don’t fight the digital age! Adopt a few and simple tools that are going to make your everyday work easier. Since we’re in the digital age, we’re also able to work online with most of our content and tools. Here are the two main tools that I use almost daily to run my business:

Dropbox – Free for 2GB. Up to 1TB of space on paid plan

Dropbox is a dynamic synchronizing file stored on your devices. It automatically back things up to the cloud and allows you the ability to access the files and content from anywhere you want or need with your freelancer tools.

Dropbox is my main work space because it allows me grab files, share content, and move things around multiple machines whenever i need. I also use Dropbox to allow my clients a quick and easy way to send me files if needed.

Check it out here: https://db.tt/i1gKYQepsg [Referral/affiliate link]

Get Harvest – http://try.hrv.st/1-294321 (Free for 2 project OR $130/year for unlimited)

Harvest is my go-to for invoicing. It definitely pays for itself with your first client. You can send out an invoice and give the option of 2 payment routes: PayPal or Stripe. Invoices get sent electronically either with a PDF, link, or an email where the clients can pay online directly. You get reporting on who is late and who paid on time. The invoices also have automatic reminders that are sent out at specific intervals.

You can also use Harvest to keep track of time to bill hourly (which is what I use daily), keep track of projects, and keep track of expenses. Reporting is not bad. It won’t tell you categories in your spending like Mint does, but it will let you know if you’ll be pretty close to blowing your budget out the water in overspending. If you have a team of more than one person, you can also keep track of spending and income per-person or per project.

Conclusion

Working for yourself is a fun and exciting challenge and is full of different paths on where to start. You’re the boss and you make all the decisions…good or bad. It may not all be roses and peaches at the end of the rainbow, but for most, its SO worth it! This shouldn’t discourage you from starting down the path of becoming self employed.

To sum it up, these are the 6 starting points when you wanna work for yourself and where to start.

1. Research your customers
2. Register yourself
3. Taxes and finance
4. Get online
5. Marketing
6. Getting help

Don’t think your idea or product is stupid one. You never know what you’re going to find with market research and validation.

Start by finding clients online and create a basic sales funnel. From there, you can refine what works for you and where your niche clients are hanging out.

Take time out of the day and week to take care of yourself and that business admin work. There are tons of tools out there that you can use to make your day-to-day easier. Don’t push yourself to the limits and burn out. Its too easy to do that in the beginning.

And lastly, don’t forget to work on your own business! We sometimes forget that we need our own help. Take a look at your own processes and look for ways to improve or change it.

Once you go down the route of becoming your own boss, yes, you’ll com across a lot of obstacles. But I promise you that it only looks like a mountain from where you’re standing. Take that first step and you’ll realize you’re only on a small hill.

The post FHS 32 Where to Start appeared first on The Freelancer Head Start.