Although the pandemic has had major impacts on every industry, digital businesses are at a distinct advantage. For starters, it’s often easier for these businesses to turn to a fully remote model; in fact, many were remote before the pandemic began. Moreover, digital services such as online marketing and network security are more in demand than ever. Here’s a look at a few business moves digital companies should make right now.
Adjust Where Necessary
Every company will have to make some changes right now.
- Start by looking through this article from Work-from Home Depot about ways to adapt your business during the pandemic.
- If you weren’t remote to start with, provide resources to encourage success at home.
- Take the opportunity to remodel your office with improved furniture or new carpeting.
- The Freelancer Head Start podcast offers entrepreneurs tips on technology and tools needed for success.
Lean on Your Digital Presence
Make the most of your website and social media.
- Take some time to evaluate your website to ensure it’s doing all it can for your company.
- Consider hiring a copywriter to edit and refresh your landing page copy.
- Come up with a regular social media schedule to stay on your audience’s minds.
Connect with Clients
Interpersonal connection is more important now than ever.
- Create a survey to get a sense of your clients’ needs in the midst of the pandemic.
- Use your mailing list to keep customers aware of your businesses’ offerings and how you’re adapting.
- Schedule phone calls and video chats with clients wherever possible – voice and video will always be more personal than text.
Digital businesses are well equipped to get through this pandemic successfully. However, you have to make the right moves to keep your company running at its best. Bookmark this list and use it as a reference when trying to figure out your business’s next steps.
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